Restaurant Marketing Case Study: From 14 to 132 Google Reviews and $25K in 60 Days

Overview

Spice on a Slice is a local pizza shop in Queens Village. Like many neighborhood restaurants, they had good food and loyal regulars, but not enough people were finding them online.

Challenges

The restaurant had only 14 Google reviews and barely showed up on Google Maps. Sitting beyond the second page meant new customers simply weren’t seeing them. Repeat business was also slow, which meant fewer walk-ins and less revenue.

Solution

RSL Media Hub stepped in to optimize their Google Business Profile and make the shop visible where it mattered most.

We set up a system to capture every customer’s contact info with a simple offer: a free slice of pizza in exchange for joining the list. 

Those contacts were pushed into RSL Connect (our white-labeled CRM), where automations handled everything — review requests, SMS and email follow-ups, and ongoing nurture campaigns to bring people back in with promos and updates.

We also ran a database reactivation campaign to reconnect with old customers and encourage them to leave reviews after visiting.

We then built a targeted Meta Ads campaign aimed at stylists and beauty professionals in Manhattan. All leads flowed into RSL Connect (our white-labeled CRM), where automated follow-ups, reminders, and tracking kept the process organized. No missed messages, no scattered notes; everything was managed in one place until appointments were booked.

The Results

  • Reviews jumped from 14 to 132 in under 60 days
  • The shop added about $25,000 in extra business during that time
  • Their Google Maps listing began showing up on the first page for key searches
  • Repeat business increased; thanks to consistent nurture sequences

Client Testimonial

One of the owners put it best: “People already liked our pizza, but not enough people knew about us. New customers are finding us now, old ones are coming back, and our Google reviews finally show the quality we’ve always had.”

The Takeaway

Spice on a Slice went from invisible on Google to a buzzing neighborhood favorite with over 100 new reviews and $25,000 more in business in just two months.

👉 If your restaurant or local business isn’t showing up online or getting reviews, RSL Media Hub can help. Book a strategy call today, and let’s grow your visibility and revenue.

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