Nonprofit CRM Automation Case Study: How UNITED SIKHS Saved $40K a Year by Automating Volunteer Management

Overview

UNITED SIKHS, a United Nations–affiliated humanitarian nonprofit, serves communities worldwide through disaster relief, legal aid, food distribution, and advocacy. With programs running across multiple countries, the organization depends on volunteers and community leads to drive its mission forward.

Challenges

Volunteer signups were happening everywhere – through forms, events, and websites – but there was no single system to track or manage them. Information was scattered across spreadsheets and inboxes, onboarding was slow, and too many willing supporters slipped through the cracks.

For a nonprofit, that meant missed opportunities – fewer people mobilized during urgent times and less engagement with supporters who wanted to contribute.

Solution

RSL Media Hub designed and implemented a centralized system using RSL Connect (our white-labeled CRM), tailored specifically for UNITED SIKHS.

Here’s what changed:

  • All volunteer signups now flow into one unified database
  • Every contact is automatically tagged (volunteer, donor, inquiry, etc.)
  • Automations send welcome emails, reminders, and timely updates
  • Long-term nurture campaigns keep volunteers and donors engaged

What was once a fragmented, manual process is now a smooth, automated pipeline where no lead is lost and every volunteer feels supported.

The Results

  • One centralized database for all volunteers and leads
  • Faster onboarding with automated welcome flows
  • Consistent communication through email and SMS campaigns
  • Greater team efficiency across projects
  • $40,000/year saved – the equivalent of a full-time coordinator

Instead of paying staff to handle repetitive admin work, UNITED SIKHS now has an automation system that runs 24/7, giving the team more time and energy to focus on higher-impact efforts.

Client Testimonial

We finally have one place to see everyone who wants to help. It’s so much easier to follow up and keep volunteers engaged.

The Takeaway

By automating volunteer management and lead capture, UNITED SIKHS not only avoided the cost of hiring a $40,000/year staff member but also strengthened its ability to respond faster and nurture lasting volunteer relationships.

👉 If your nonprofit or business is losing track of leads or struggling with follow-ups, RSL Media Hub can help. Book a strategy call today, and let’s build you a system that works.

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