Overview

At RSL Media Hub, we needed a steady stream of blog content to showcase our expertise and build authority online. But like many businesses, we ran into a problem: hiring a copywriter for every article quickly became expensive. At $75 per blog (avg cost of writers), publishing just four posts a month added up to $18,000 a year — a big hit for any growing business.

Challenges

The main issue was cost, but there were two other pain points:

• Time — writing or editing manually slowed everything down
• Consistency — keeping a reliable publishing schedule was tough without a system in place

We realized this was a problem not just for us, but for many small and medium businesses trying to grow their presence online.

Solution

We built an automated blog creation system using no-code tools — and now offer the same to our clients.

• Typeform captures blog topics, primary/secondary keywords, internal/external links, and other information
• Google Sheets keeps a record of everything submitted
• ChatGPT creates blog outlines and writes full SEO-optimized posts
• Google Drive automatically organizes the content, and
• WordPress publishes posts directly, hands-free
  

The entire system runs through Make.com, meaning once a topic is entered, the whole process — from idea to live post — happens without manual effort. You can check out an example of the blog here.

The Results

• $18,000 saved per year compared to paying writers
• Consistent, high-quality blogs published every week
• A system that runs at a fraction of the cost
• Hours of manual work eliminated, replaced with a few clicks

For perspective: what used to cost the same as a part-time employee now runs for less than the cost of a single month of outsourced blogging.

The Takeaway

We built this system for ourselves — and it works. Now, we build it for clients too.

👉 If you want consistent blog content without burning through thousands in copywriting costs, book a strategy call and let’s set up your automation.