Summary
- We helped a Queens-based restaurant go from zero CRM and poor online visibility to 100+ Google reviews and top 3 map rankings, generating over $25,000 in lifetime value.
- This was achieved with no ad spend, no discounts—just smart systems, automation, and local SEO.
Client Overview
Spice on a Slice, a Desi-style pizza shop in Queens Village, NY, offered unique Indian fusion flavors. Their food was excellent, and their location had foot traffic. Online, however, they were practically nonexistent.
- No CRM in place.
- No system for collecting reviews.
- Minimal presence on Google Maps.
- No method for customer follow-up.
For an NYC restaurant, this was a ticking time bomb.
The Challenge
Before we intervened:
- Searching “pizza near me” from inside the restaurant wouldn’t even display their listing.
- Their Google Business Profile ranked nowhere near page one.
- They had very few online reviews.
- They lacked any system to collect leads, engage customers, or drive repeat business.
In short, they were losing sales daily without realizing it.
The Solution
We implemented a two-part growth engine leveraging our white-labeled CRM, RSL Connect, combined with Google Business Profile (GBP) Optimization. This system was designed to:
- Capture leads.
- Drive positive reviews.
- Increase map visibility.
- Automate long-term customer engagement.
Step 1: CRM Installation + ‘FREE Slice’ Lead Magnet
- We set up a “Free Slice” offer to incentivize customer opt-ins.
- We integrated RSL Connect to:
- Capture customer data.
- Send review requests only if internal customer feedback was positive.
- Auto-respond to reviews using personalized AI-generated replies.
- Trigger automated long-term promotions, birthday offers, and win-back campaigns.

Result:
🏆 100+ people joined the CRM
🏆 Almost 100 new Google reviews in just 30 days
🏆 All replies handled automatically — saving hours in manual labor
Step 2: Google Business Profile Optimization
- We ran a Leadsnap heat map to benchmark their visibility—they were completely off the grid.
- We optimized their primary and secondary categories, descriptions, and business information.
- We uploaded keyword-embedded and geo-tagged photos.
- We posted weekly offers and promotions to maintain an active profile.
⭐ The keyword “butter chicken pizza” jumped to #3 on Google Maps.
⭐ Other relevant keywords like “desi pizza” and “halal food” also moved into the visibility range.
The Results (ROI in 60 Days)
Channel | Result | Value |
---|---|---|
CRM Leads Captured | 100+ | $1,000-$2,000 lifetime value |
Google Reviews | 100+ in 30 days | $10,000–$30,000 credibility ROI |
Map Pack Ranking | From invisible → Top 3 | $2,500–$4,500/month in extra orders |
Review Management | Fully automated | Time savings + brand lift |
💡 Ranking in the top 3 for keywords like “butter chicken pizza” likely drives an extra 5–10 orders/day — at $15 each, that’s $2.5K–$4.5K/month in new revenue.
Total Estimated Value Generated: $25,000+ in 60 Days
No ad spend. No guesswork. Just execution.

Stop Relying on Foot Traffic. Build a System Instead.
If your restaurant or local business:
- Isn’t ranking on Google
- Isn’t collecting customer data
- Isn’t automating reviews or repeat visits
… you’re leaking revenue every single day.
Reach out to RSL Media Hub — and let’s turn your visibility into the ultimate value.