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We Generated $25,000 in 60 Days Without Ads for a Local Pizza Shop Using CRM + GBP Optimization

Summary

  • We helped a Queens-based restaurant go from zero CRM and poor online visibility to 100+ Google reviews and top 3 map rankings, generating over $25,000 in lifetime value.
  • This was achieved with no ad spend, no discounts—just smart systems, automation, and local SEO.

Client Overview

Spice on a Slice, a Desi-style pizza shop in Queens Village, NY, offered unique Indian fusion flavors. Their food was excellent, and their location had foot traffic. Online, however, they were practically nonexistent.

  • No CRM in place.
  • No system for collecting reviews.
  • Minimal presence on Google Maps.
  • No method for customer follow-up.

For an NYC restaurant, this was a ticking time bomb.

The Challenge

Before we intervened:

  • Searching “pizza near me” from inside the restaurant wouldn’t even display their listing.
  • Their Google Business Profile ranked nowhere near page one.
  • They had very few online reviews.
  • They lacked any system to collect leads, engage customers, or drive repeat business.

In short, they were losing sales daily without realizing it.

The Solution

We implemented a two-part growth engine leveraging our white-labeled CRM, RSL Connect, combined with Google Business Profile (GBP) Optimization. This system was designed to:

  1. Capture leads.
  2. Drive positive reviews.
  3. Increase map visibility.
  4. Automate long-term customer engagement.

Step 1: CRM Installation + ‘FREE Slice’ Lead Magnet

  1. We set up a “Free Slice” offer to incentivize customer opt-ins.
  2. We integrated RSL Connect to:
    • Capture customer data.
    • Send review requests only if internal customer feedback was positive.
    • Auto-respond to reviews using personalized AI-generated replies.
    • Trigger automated long-term promotions, birthday offers, and win-back campaigns.
Example of the AI-powered response

Result:

🏆 100+ people joined the CRM

🏆 Almost 100 new Google reviews in just 30 days

🏆 All replies handled automatically — saving hours in manual labor

Step 2: Google Business Profile Optimization

  1. We ran a Leadsnap heat map to benchmark their visibility—they were completely off the grid.
  2. We optimized their primary and secondary categories, descriptions, and business information.
  3. We uploaded keyword-embedded and geo-tagged photos.
  4. We posted weekly offers and promotions to maintain an active profile.

⭐ The keyword “butter chicken pizza” jumped to #3 on Google Maps.

⭐ Other relevant keywords like “desi pizza” and “halal food” also moved into the visibility range.

The Results (ROI in 60 Days)

ChannelResultValue
CRM Leads Captured100+$1,000-$2,000 lifetime value
Google Reviews100+ in 30 days$10,000–$30,000 credibility ROI
Map Pack RankingFrom invisible → Top 3$2,500–$4,500/month in extra orders
Review ManagementFully automatedTime savings + brand lift

💡 Ranking in the top 3 for keywords like “butter chicken pizza” likely drives an extra 5–10 orders/day — at $15 each, that’s $2.5K–$4.5K/month in new revenue.

Total Estimated Value Generated: $25,000+ in 60 Days

No ad spend. No guesswork. Just execution.

before and after GBP optimization results for local business

Stop Relying on Foot Traffic. Build a System Instead.

If your restaurant or local business:

  • Isn’t ranking on Google
  • Isn’t collecting customer data
  • Isn’t automating reviews or repeat visits

… you’re leaking revenue every single day.

Reach out to RSL Media Hub — and let’s turn your visibility into the ultimate value.