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We built a $24,000/year revenue stream in 30 days with Meta Ads for a Manhattan Salon Owner

Summary

  • Monetized a vacant room for a Manhattan salon owner, generating $2,000/month, in under 30 days with just $300 in ad spend.
  • Generated a new $24,000/year revenue stream in 30 days using Meta Ads and a CRM for a Manhattan Salon Owner.

Client Overview

Laiz, owner of Casagrande Salon near Bryant Park, faced a critical challenge: a prime treatment room—worth $2,000/month—sat empty for nearly a year.

Despite trying Craigslist, Google Ads, and word-of-mouth, she saw zero results and considered abandoning the rental effort.

The Challenge

A vacant commercial space in NYC is a significant financial burden. Laiz’s $7,000/month rent included this idle room, representing $2,000 in lost income every month.

She needed qualified beauty professionals—and she needed them fast, without wasting time on ineffective lead generation.

The Solution

We implemented a precise, two-part system to resolve this:

1. Meta Ads with Precision Targeting

  • Custom Lookalike Audience: Built an audience from her existing client list to reach similar high-value prospects.
  • Hyper-local Targeting: Focused specifically on beauty professionals in Manhattan (stylists, nail technicians, lash artists) using exact geographic and behavioral interest filters.
  • Problem-Solution Ad Copy: Crafted direct ad copy addressing key pain points for beauty professionals: high rent, lack of walk-in traffic, and the difficulty of securing a stable workspace.

2. RSL Connect (My White-labeled CRM System)

  • Automated Lead Capture & Nurturing: Instantly captured leads and initiated automated follow-ups via SMS and email.
  • Self-Booking Walkthroughs: The system autonomously scheduled appointments for interested prospects, eliminating manual coordination.
  • Hands-off Lead Management: Two-way texting freed Laiz from manual lead tracking and follow-up, allowing her to concentrate on salon operations.
salon marketing case study NYC - room rental ad results
Automated lead follow-up — runs silently in the background
Meta ads lead generation for Manhattan salon
Instant follow-up sent via CRM after Meta form submission

The Results

✔️ The room was rented in under 30 days

✔️$2,000/month secured ($24,000/year) from previously wasted space

✔️Only $300 in ad spend

✔️ 15–20 leads, several qualified

✔️ No time wasted — automation handled the heavy lifting

Take a look at what the owner had to say about us

“Oh my God, I have no words to thank you… I’ve been trying to rent this room for almost a year… and this girl is going to be a perfect fit because she does nails — everything!”

Struggling to Get Qualified Leads?

If you’re running ads, posting content, or following up manually — and still not seeing results — we can help you build a lead generation system that actually works.

Reach out to RSL Media Hub to start getting consistent, qualified leads — without the guesswork.