Salon Marketing Case Study: $600 in Meta Ads Drove $36K in Rental Income

Overview

Casagrande Salon, based in Manhattan and owned by Laiz, was left with extra vacant space after her team of stylists moved on. Instead of letting it sit idle, she chose to turn it into an income stream by renting it out.

Challenges

For nearly a year, Laiz tried different approaches – social media posts, running ads on her own, and word of mouth. None worked, and the vacant suites only added to the financial strain.

Solution

When RSL Media Hub came in, we set up a commission-based arrangement. Laiz covered the ad spend, and we would only earn the first month’s rent if the suites were successfully rented.

We then built a targeted Meta Ads campaign aimed at stylists and beauty professionals in Manhattan. All leads flowed into RSL Connect (our white-labeled CRM), where automated follow-ups, reminders, and tracking kept the process organized. No missed messages, no scattered notes – everything was managed in one place until appointments were booked.

The Results

  • Two suites rented within three months, with a combined steady income of $3,000/month
  • A 60x return achieved with just $600 in ad spend

With reliable tenants on one-year leases, Laiz moved from worrying about expenses to earning steady revenue.

Client Testimonial

“I tried to rent my salon space and nothing worked. After Rahul and RSL Media Hub, in just a few months both my rooms were filled. Now I don’t stress about rent anymore.”

The Takeaway

At RSL Media Hub, our focus is on helping businesses find their wins. Laiz’s journey at Casagrande Salon – from stress to surplus – shows what’s possible with the right approach. Two empty rooms became $36,000/year with just $600 in ads. 

If you have space, services, or offers sitting idle, RSL Media Hub can help you turn them into real results.

👉 Let’s talk about the wins waiting in your business. Book your strategy call with us today.

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